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Search Engine Marketing

GETTING STARTED

Free Consultation

We look forward to working with you. Before we get started, please tell a little about your needs.

The answers to these questions will help us in planning and building the most appropriate website for you. Please don't hesitate to ask for clarification on any of the points below.

GENERAL INFORMATION

Project Type
Start Date
Your Name
Company Name
Current Site
Email Address
Phone #
Describe your Company/Organization

GOALS & PRIORITIES

What are the basic goals of this website?
e.g. branding/identity reinforcement, provide information, generate sales or leads, corporate communication, customer service, community service, advocate a cause or position
What is the most important action you want visitors to complete?
e.g. download a document, phone for an appointment, buy online, etc
What secondary action(s) do you want visitors to complete?
e.g. subscribe to newsletter, submit a survey, etc
When you picture your website, which adjectives best describe what you have in mind?
e.g. clean, simple, casual, professional, serious, smart, funky, cool, fun, funny, smart, warm, inviting, cutting edge
Which of the following are most important to you?
produce a high quality website (design, content, usability, functions, etc)
meet a specific deadline
maintain the website easily
stay within budget for development
stay within budget for maintenance
my website loads very quickly for viewers
my design/graphics/multimedia are the highest quality possible

TARGET AUDIENCE

Tell us about the type of visitors you want to attract to your website:
How do you plan to:
a) attract visitors to your website?
b) engage visitors' interest and participation once they reach the website?
c) entice visitors to return to the website later on?

CONTENT

What key items (links, text, graphics) do you want to make available on every page?
What pages will be on the site?
What keywords would someone type into a search engine to find you?

FUNCTIONS

Will you have any database-driven content or functions? Do you already have a database in place?
What other functions are you interested in having on the website?
e.g. CMS (content management system), e-commerce, search engine, blog, forum, mailing list, contact form, survey, downloads, restricted-access area, flash, photo gallery, music, video

COMPETITORS AND OTHER WEBSITES

Find three websites that strongly appeal to you, related to your business or not. Keep the following in mind in choosing these websites: * look and feel, user interface, layout, functions
* quality of content and/or multimedia
* target audience
* attracting new visitors, keeping visitors coming back
Favorite website #1 &
Reason(s) for admiring this website:
Favorite website #2 &
Reason(s) for admiring this website:
Favorite website #3 &
Reason(s) for admiring this website:

EXISTING SITE

What do you like about your current website?
What do you dislike about your current website?

SCHEDULE AND BUDGET

What is your schedule and/or target launch date? What, if any, are the factors surrounding this deadline?
What is the budget for this project? For maintenance?
Thank you for your time and participation. Your answers will better help us provide you with a fair and accurate project proposal/estimate.
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